Mohr, J. J., Sengupta, S., & Slater, S. F. (2010). Marketing of high-technology products and innovations (3. ed.). Prentice Hall.
Citação norma ChicagoMohr, Jakki J., Sanjit Sengupta, and Stanley F. Slater. Marketing of High-technology Products and Innovations. 3. ed. Upper Saddle River: Prentice Hall, 2010.
MLA (8th ed.) CitationMohr, Jakki J., et al. Marketing of High-technology Products and Innovations. 3. ed. Prentice Hall, 2010.
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