A Study of the Relationship among Nostalgic Elements Advertising to Advertising Experience, Attitude toward the Advertising and Purchase Intention
碩士 === 國立嘉義大學 === 行銷與流通管理研究所 === 95 === The use of nostalgia is an retro marketing. Consumers experience the feelings of nostalgia by the influence from marketers. Although it is a common practice in advertising to use the nostalgic theme and elements to create nostalgic feelings, in a literature re...
Na minha lista:
| Main Authors: | , |
|---|---|
| Outros Autores: | |
| Formato: | Online |
| Idioma: | zh-TW |
| Publicado em: |
2007
|
| Acesso em linha: | http://ndltd.ncl.edu.tw/handle/52520702373807321799 |
| Tags: |
Adicionar Tag
Sem tags, seja o primeiro a adicionar uma tag!
|