The I nfluence of G reen C onsumption V alues on H ow C onsumers F orm O verall S ustainability Perceptions of F ood P roducts and B rands
Recently, increasing numbers of consumers have embraced higher green consumption values and expressed environmental concern through their shopping behavior. These consumers are a promising target group for sustainable products. However, especially in the food sector, it is challenging for consumers...
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| Publicado no: | Journal of Sustainable Marketing |
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| Main Authors: | , , , |
| Formato: | Artigo |
| Publicado em: |
Luminous Insights
2023-06-01
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| Assuntos: | |
| Acesso em linha: | https://luminousinsights.net/articles/JSM-2023-103.pdf |
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