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Developing a Customer-Centric Go-To-Market Strategy For Samsung SDS in The Indonesian SAAS Market

Samsung SDS wants to get into the Indonesian market, with their enterprise-grade SaaS Collaboration solutions aimed at corporate clients. However, in this niche, there are giants like Microsoft, Google, and Zoom. Thus, it is imperative for an appropriate GTM Strategy that has been designed especiall...

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Detalhes bibliográficos
Publicado no:Jurnal Aplikasi Bisnis dan Manajemen
Main Authors: Jinwon Seo, Togar Mangihut Simatupang
Formato: Artigo
Publicado em: Bogor Agricultural University 2024-01-01
Acesso em linha:https://journal.ipb.ac.id/index.php/jabm/article/view/49611
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