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The Use of LRFM Model for Customers Segmentation Based their Life Value

Major challenge in the field of customer relationship management is on customer understanding and customer-centric organizations realize optimal allocation of resources between them and rank them according to their value to the company. This paper provides a suitable model for customer segmentation,...

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Publicado no:پژوهش‌های مدیریت عمومی
Formato: Artigo
Publicado em: University of Sistan and Baluchestan 2014-11-01
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Acesso em linha:https://jmr.usb.ac.ir/article_1908_d8c7e7b516a6cc3042b292e92551a2aa.pdf
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