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The Use of LRFM Model for Customers Segmentation Based their Life Value
Major challenge in the field of customer relationship management is on customer understanding and customer-centric organizations realize optimal allocation of resources between them and rank them according to their value to the company. This paper provides a suitable model for customer segmentation,...
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| Publicado no: | پژوهشهای مدیریت عمومی |
|---|---|
| Formato: | Artigo |
| Publicado em: |
University of Sistan and Baluchestan
2014-11-01
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| Assuntos: | |
| Acesso em linha: | https://jmr.usb.ac.ir/article_1908_d8c7e7b516a6cc3042b292e92551a2aa.pdf |
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